Natuzzi Italia takes the stage at the IFA Berlin technology fair

Natuzzi continues integrating technology with its concept of living.


Following the great success of last Salone del Mobile Milan in April, Natuzzi Italia and LG Electronics take the SMART LIVING project to IFA Berlin 2018, one of the oldest technology fair in Germany.


The Natuzzi Italia – LG project, showcased for the whole fair from August 31st to September 5th, is based on Internet of Things (IoT) technology which sees the Natuzzi Italia minimalist Colosseo sofa, designed by Mauro Lipparini for Natuzzi Italia, interact with the top-of-the-range products of the LG Signature line.


The Colosseo sofa is connected to LG SIGNATURE technological devices in the home - such as the LG SIGNATURE TV and LG SIGNATURE air purifiers or to other LG devices such as the Artificial Intelligence speaker and LG SMART BULB. The voice assistant recognises the voice of users, lights, TV, air purifier and the angle of the sofa’s seat and backrest cushions are activated whether according three customized scenarios (reading, relaxing and watching TV) or according the needs of the consumers. Moreover, thanks to the dedicated smartphone App, it is easy to monitor and control all connected products.

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